Back in 2013, two entrepreneurial childhood chums set off on an epic journey from the deepest depths of the Norfolk countryside to the mountains of Spain with a strong mission in mind: to create the next luxury British lifestyle brand. Slowly but surely, the company steadily grew; many of us were captured from the outset in a whirlwind of boot tassels & champagne and followed the brands journey, one step at a time.
This year, we are raising a toast, celebrating five whole fantastic years of fun, frivolity and Fairfax & Favor. In light of this marvellous milestone, we have dug deep into the archives to share with you a few memorable moments and highlights from the past 5 years.
In the summer of 2013, the Regina boot and Bedingfeld shoe were born. Fairfax & Favor set off on a voyage to the Norfolk coast for their first ever show at Holkham Country Fair. Despite the rather unconventional stand design (more ‘shabby’ than ‘chic’, shall we say) lo and behold, the show was a surprising success.
To this day, country shows have become the backbone of the Fairfax & Favor lifestyle, exhibiting at 35 different events around the UK and across Europe; the shows are no doubt the beating heart of the brand.
One year down, things were looking hopeful. It was now 2014, and with the boots and shoes seemingly a show success, attention had turned to producing the next best thing - the all-season essential, the girl’s best friend. No, not diamonds, the other best friend… the handbag, of course.
The Windsor handbag to be precise, and what a game changer it proved to be. Today, the Windsor remains a firm favourite and even has its own extended family, the Mini Windsor and Windsor Travel.
In 2015, the business-building ball really stared to roll. Cue the Heeled Regina, which in turn lead to the first official SS/15 campaign with a real-life photographer, not just Felix snapping aimlessly with his mum’s digital camera.
It was 2016 when Fairfax & Favor secured their very first outdoor pitch at the Holy Grail of all countryside shows: The Game Fair. Complete with a fully stocked gin bar and magician, the show was a roaring success, and certainly set the bar for years to follow.
2016 was also the year to start giving back. Introducing - the power of the pink tassel.
In support of Breast Cancer Care, sales of the limited edition pink tassel raised a whopping £14,800 for the charity, endorsed widely by well-known bloggers and celebrities alike. It was a huge success. And not just a one-off! Every year, Fairfax & Favor are dedicated to supporting Breast Cancer Care, and this year will be no different, so watch this space.
In 2017, we applauded the launch of the beautiful and sophisticated over-the-knee Amira. In celebration of this, a true Fairfax & Favor style excursion was of course on the cards. The first ever international photoshoot was in the making– think, dusty mountain escapades on camel-back, Desert Boots on dirt bikes, Reginas rocking in the Kasbah. Ring any bells?
But oh no, the fun doesn’t stop there. 2018 has already been well and truly wicked, welcoming an abundance of unforgettable events; horsing around at Fairfax & Favor Rockingham International Horse Trials, a wet and wonderful SS/18 photoshoot campaign Made in Menorca, plus the exclusive collaboration with our gorgeous model blogger extraordinaire and release of the Amy Neville Collection. And, that’s just naming a few.
Wrapping up the celebrations in style, Newmarket Racecourse played host to a brilliant birthday bash bonanza. Thank you, Newmarket.
And there we have it, a lovingly hand-picked year-by-year account of the brand.
Here’s to the next five years!