In less than a decade, Fairfax & Favor has grown into a multi-award-winning brand at the very forefront of British Luxury Fashion. We design with both town and country in mind, creating timeless investments for anyone with a passion for style and adventure. Fairfax & Favor is a lifestyle. Welcome to the club.
Those Who Don’t Jump Will Never Fly
Late in the spring of our eighteenth year, a couple of us had an epiphany; to combine our middle names and launch our very first business venture, a bouncy castle company. It was the unconventional birth of Fairfax & Favor.
We had tried to unlock other name-combinations, but this became an exercise in things we shouldn’t do. Fountaine & Parker sounded like a counterfeit pen company, James & John had people thinking we were selling Bibles door-to-door, and we’re pretty sure Marcus & Felix is a wine bar in Soho. The name Fairfax & Favor won.
Our mission was pretty simple: to create the most epic bouncy castle experience ever envisaged, then pitch up at Hunstanton Tennis Week. It was genius and, with the market there for the taking, we started drawing up a business plan.
Unfortunately our dream went up in smoke. Bouncy castles cost thousands of pounds, insurance was required by law and our bemused parents were reluctant to play the role of investors. It was time to reassess.