About Us
We are a unique luxury lifestyle brand driven by a vision to create quality, stylish, timeless yet versatile products designed for modern rural living.
Who we are
We are Rural Vogue, a modern British luxury brand born in the Norfolk countryside. Since 2013, we’ve created timeless, stylish, and versatile pieces that blend elegance with everyday practicality. Founded by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, Fairfax & Favor embodies refined rural living through exceptional craftsmanship and enduring design.
Our Aesthetic
Our aesthetic is defined by modern British rural luxury, timeless, refined, and quietly confident. Rooted in the countryside yet effortlessly at home in the city, every piece balances elegance with practicality. Inspired by the natural tones and textures of the British landscape, our collections celebrate quality, longevity, and effortless style. At the heart of it all stands the Regina Boot, an icon that captures our essence: versatile, beautifully crafted, and made for life’s journeys.
Craftsmanship
Craftsmanship sits at the core of everything we create. Each design begins with an uncompromising focus on quality and longevity, using only the finest Italian leathers and suedes chosen for their beauty, strength, and character. We partner with skilled artisans across Europe whose expertise, precision, and care ensure every piece meets the highest standard, made responsibly and built to last. As a certified B Corp, we’re proud to uphold these values in everything we do.
Community
Community and purpose are at the heart of Fairfax & Favor. As a proud B Corp, we’re dedicated to using our business as a force for good, supporting people, planet, and progress. Our decade-long partnership with Breast Cancer Now has raised over half a million pounds for vital research and those affected by the disease, reflecting our belief in creating meaningful, lasting impact. Through every collection, collaboration, and initiative, we unite craftsmanship, compassion, and community at our core.
Our Presence
From our beginnings at country shows to becoming a multi-award-winning luxury lifestyle brand, we’ve grown while staying true to our roots. Today, with nine UK stores, trusted stockists, a thriving online community, and a growing international presence across Europe and the US, we continue to connect with customers wherever they meet us. Each visit offers a bespoke shopping experience, with personalised service and private appointments designed to make every interaction feel truly special, a seamless blend of heritage, experience, and modern British style.
Our Ambassadors
"I am delighted to become an official ambassador for Fairfax & Favor. I have always liked how they manage to combine timeless elegance with craftsmanship and practicality in their products. This along with their versatile and stylish designs makes it the perfect brand (for a rural lifestyle) whether that’s for the casual day to day or smarter look when I’m attending events"
Our Founders
“Fairfax & Favor was born from a simple idea, to create something that looked the part, felt great, and worked for a true rural way of life. We’re passionate about offering a unique experience that lets our community embrace modern rural living in effortless style.”
Marcus Fairfax Fountaine & Felix Favor Parker, Founders
