10 Years in Pink - Marking a decade of partnership with Breast Cancer Now, nearly £500,000 raised, and one final push to go.

This year, we’re proud to mark a truly meaningful milestone: a decade of partnership between Fairfax & Favor and Breast Cancer Now. Thanks to your continued support, we’ve raised nearly £500,000 to help fund vital, life-changing research, and we’re so close now to reaching our goal. We want to say a heartfelt thank you to our incredible community, your generosity, loyalty and belief in this cause has made every step of this journey possible. Whether you’ve bought a pink tassel, donated at an event, or simply shared the message, you’ve helped us turn products into purpose.

This October, you can show your support once again by shopping our special 10-Year Anniversary collection, with 100% of profits going directly to Breast Cancer Now. And for the first time ever, we’re also offering an optional online checkout donation, available on all orders both in-store and online throughout the month. Your support helps drive vital research and provides hope to everyone affected by breast cancer.

WHERE IT BEGAN
PRODUCT EXPANSION
LARGE DONATIONS
FIRST AMBASSADORS
MASSIVE THANK YOU

2015-2017

WHERE IT BEGAN
Choosing Breast Cancer Care as our first charity was a decision rooted in deep personal history. For founders Marcus and Felix, the cause is very close to their hearts as both their Grandmothers suffered from the disease. This personal connection fueled their desire to support anyone on a similar journey. Wanting to support anyone worried about breast cancer, dealing with their diagnosis or trying to live life with or beyond treatment – it was an easy decision. Our first ever Breast Cancer Care Launch with our limited edition pink tassels raised over £14k!

2017-2019

PRODUCT EXPANSION
The resounding success of our initial launch proved the passion our community shared for this vital cause. Driven by this momentum, we expanded our charitable collection beyond the iconic pink tassels. We began crafting beautiful, limited-edition boots, elegant belts, and statement bags, each piece designed to turn heads and open hearts. This expansion of our product range gave our supporters even more ways to wear their support proudly, significantly amplifying our fundraising efforts and solidifying our partnership.

2019-2021

LARGE DONATIONS
With a growing and dedicated collection of charity products, our fundraising efforts gained incredible traction. Year on year, the support from our community swelled, transforming steady contributions into truly transformative donations. This period marked a significant leap forward, as the funds we raised began to make a substantial and tangible difference for Breast Cancer Now. It was a powerful testament to what we could achieve together, fuelling our determination to reach even higher.

2021-2023

FIRST AMBASSADORS
We are proud to support our Breast Cancer Now Ambassadors - Laura Middleton-Hughes, Ella Hines, and Phil Alderson - we explored their journeys and experiences with breast cancer, and how these have influenced their personal style and appreciation for quality products.

Claire Pulford, associate director of community and events at Breast Cancer Now, said: “We’re extremely grateful to Fairfax & Favor who have supported Breast Cancer Now for nine wonderful years. The partnership has raised an incredible amount to go towards funding vital research and support for people affected by breast cancer.”

For expert support and information, please call Breast Cancer Now's free Helpline on 0808 800 6000 or visit the Breast Cancer Now website on www.breastcancernow.org (previously Breast Cancer Care)

2023-2025

MASSIVE THANK YOU
Nearly reaching the monumental milestone of £500,000 for Breast Cancer Now is, without a doubt, one of our proudest achievements. This incredible figure represents thousands of acts of kindness, support, and shared purpose from our amazing community—from our founders and ambassadors to every customer who chose a product from our charitable collections. From the bottom of our hearts, we want to say a huge Thank You. Your generosity ensures that Breast Cancer Now can continue its vital work, and we are so excited to see what we can accomplish together in the years to come.

“Since 2013 we’ve raised over £490k for Breast Cancer Now”

“Think Pink - Touch, Look, Check”

“100% of the profits earned on royalty generating revenue (RGR) are given to Breast Cancer Now”