Supporting Breast Cancer Now

Total raised to date £224,655+

Fairfax and Favor founders Felix Favor Parker and Marcus Fairfax Fountaine recognised an opportunity to harness the influence of classic British style into raising money for Breast Cancer Now. The cause not only close to the hearts of women across the globe but also charged with significance for Marcus and Felix themselves whose grandmothers were both diagnosed with Breast Cancer. To help us raise even more to support Breast Cancer Now you can Donate Through Just Giving

Breast Cancer Now is a charity in the United Kingdom which was formed in 2015 by the merger of Breast Cancer Campaign and Breakthrough Breast Cancer. It is the United Kingdom's largest breast cancer charity. Its declared "Action Plan" is "by 2050, everyone who develops breast cancer will live".

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Part of the Regina boots' mystique derives from the tassels that sashay as you saunter, while their easily detachable nature is a practical way to personalise your pair. Felix and Marcus chose to capitalise on this by designing a special edition pink leather tassel retailing at £30 with 100% of the proceeds going to British Cancer Care...


Following the £14,854.46 success of 2016, Marcus and Felix decided to launch the official, limited edition Pink Sennowe Belt. Another record breaking year saw Fairfax & Favor raise thousands of pounds for Breast Cancer Care, watch the video to find out more.

2018: The Return of The Pink Tassels

Our 2018 Breast Cancer Care campaign has been a monumental success. We have been overwhelmed with continuous support from our customers. Together, we have helped raise a grand total of £43,426 for Breast Cancer Care.


A huge thank you is owed to all of our customers who purchased this year’s limited edition Hot Pink Mini Windsor Handbags and Hampton Belts. All of the profits from this year’s ‘Breast Cancer Now’ range totalled to a phenomenal £24,738. We are extra proud of this result because this is the largest amount that we have raised in a single year with our BCN campaign. Our 2019 donation attributes to around 25% of the £99,189 grand total we have raised over 5 years.

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2020: Walk This Way...

The incredible success of the Fairfax & Favor Breast Cancer Now campaign has been carried through to 2020 with the introduction of three new products. The Heeled Regina, The Signature Cap and our ever popular Breast Cancer Now Tassels. Selling out within minutes of launching, profits from the Regina and Cap have already raised over £37,900 bringing our total so far to a whopping £137,089. With tassels heading for launch very soon we'd like to say a huge thank you to every person who purchased and helped us to make a difference to the thousands of men and women living with breast cancer.  Donate Through Just Giving. Read more....


Our initiative has garnered the support of celebrities from every walk of life including heroine of the Rio Olympic Games and three times gold medallist Charlotte Dujardin, sports reporting’s leading lady Clare Balding and trans- Atlantic backing from ex-pussycat doll, Kimberly Wyatt. This unprecedented support from numerous celebrities, teamed with the appearance of butter-wouldn’t-melt Fairfax & Favor mascot Pollo: the charming red cocker spaniel has seen us shatter our original targets. Without the support of our loyal fans, friends and customers none of this would have been possible. so, from us, a huge thank you!