About Us
Fairfax & Favor is Rural Vogue.
We are a unique luxury lifestyle brand driven by a vision to create quality, stylish, timeless yet versatile products designed for modern rural living.
in the beginning
Founded in 2013 by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker they realised a gap in the rural market for beautiful, stylish yet practical footwear that blended elegance with everyday functionality. So they combined their middle names and launched their own brand inspired by life in the Norfolk countryside.
OUR BRAND AESTHETIC
Extending the collection over time from footwear and the iconic Regina tall boot into bags, accessories and outerwear the brand now offers versatile silhouettes and a differentiated aesthetic of classic yet contemporary rural style for both Women and Men.
CRAFTED TO STAND THE TEST OF TIME
Our dedication to craftsmanship shapes every stage of our product design and development. Quality and longevity is a pre-requisite ensuring that we use only the finest Italian leathers and suedes chosen for their beauty and durability. We partner with skilled craftsmen across Europe who are well known for their expertise, meticulous attention to detail and commitment to responsible manufacturing.
High quality materials handcrafted in Europe with superior craftsmanship. We are proud to have achieved B-corp status.
Events
Having started the brand selling through country shows our stands and the show experience have continued to flourish. We now attend some of the UK’s most prestigious events and are always delighted to meet with our existing customers or introduce our brand to new ones.
Stores
There are now 9 Fairfax & Favor stores located across the UK where customers can visit and browse the range in comfort or book one of our popular private shopping appointments.
International Expansion
Fairfax & Favor has grown from a small, countryside-inspired British brand into a recognised multi-award winning one in the luxury lifestyle space and is rapidly growing its international presence across Europe and the US.
"We both come from a British rural background and found it frustrating that when you were out in the countryside wellies really were the only practical option. There just was not any option for looking stylish and being practical at same time. So it just seemed obvious to us that there should be something that let you look the part, feel great but be practical for a rural way of life. This is where Fairfax & Favor was born."
Marcus & Felix, Founders
